What is Fashion??
Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day.
One certain thing in the fashion world is change. We are constantly being bombarded with new fashion ideas from music, videos, books, and television. Movies also have a big impact on what people wear. Ray-Ban sold more sunglasses after the movie Men In Black. Sometimes a trend is world-wide. Back in the 1950s, teenagers everywhere dressed like Elvis Presley.Even in Bollywood, people do follow stars wearing leather jacket ,Next day the Demand for leather jacket will be hiked.
Fashion is influenced by everything around us .
Fashion is a language which tells a story about the person who wears it. “Clothes create a wordless means of communication that we all understand,” according to Katherine Hamnett, a top British fashion designer. Hamnett became popular when her t-shirts with large messages like “Choose Life” were worn by several rock bands.
There are many reasons we wear what we wear today
- Protection from cold, rain and snow: mountain climbers wear high-tech outerwear to avoid frostbite and over-exposure.
- Physical attraction: many styles are worn to inspire “chemistry.”
- Emotions: we dress “up” when we’re happy and “down” when we’re upset.
- Religious expression: Orthodox Jewish men wear long black suits and Islamic women cover every part of their body except their eyes.
Fashion is an endless popularity contest.
High fashion is the style of a small group of men and women with a certain taste and authority in the fashion world. People of wealth and position, buyers for major department stores, editors and writers for fashion magazines are all part of Haute Couture (“High Fashion” in French). Some of these expensive and often artistic fashions may triumph and become the fashion for the larger majority. Most stay on the runway.
Fashion has turned itself in terms of “Fast Fashion*
Fast fashion is a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing. Garment production utilizes trend replication and low-quality materials in order to bring inexpensive styles to the public. These cheaply made, trendy pieces have resulted in an industry-wide movement towards overwhelming amounts of consumption. Unfortunately, this results in harmful impacts on the environment, garment workers, and, ultimately, consumers’ wallets.
Due to this Fast Fashion concept, Brands have introduced about 52″micro session”which requires a lot of production and due to earn more money ,the industry is been promoting concepts like these now.
Yet, with this increased rate of production, corners are inevitably cut. Clothing is made in a rushed manner, and brands are selling severely low-quality merchandise. There isn’t enough time for quality control or to make sure a shirt has the right amount of buttons—not when there is extreme urgency to get clothing to the masses.
“Fast fashion isn’t free. Someone, somewhere is paying.”
-LUCY SIEGLE
Environmental Impact & Human Rights Violations
Vagmire is here to bring this to your notice that all these fast fashion are producing a lot of waste to the environment.The Massive requirement of these clothes is actually pushing itself to cheap clothes and getting all this work in worst conditions.To reduce the cost of the fabric companies are actually pushing itself to low cost fabric which cannot be recycled.
Brands like Boohoo, for example, use toxic chemicals, dangerous dyes, and synthetic fabrics that seep into water supplies, and, each year, 11 million tons of clothing is thrown out in the US alone. These garments—full of lead, pesticides, and countless other chemicals—rarely break down. Instead, they sit in landfills, releasing toxins into the air. Fast fashion’s carbon footprint gives industries like air travel and oil a run for their money.“Many of us are familiar with the news about Nike sweatshops, but they’re just one of the many fast fashion brands violating human rights for the sake of fashion.”
This danger only increases in factories, towns, and homes where fast fashion is made. For example, conventional textile dyeing often releases “heavy metals and other toxicants that can adversely impact the health of animals in addition to nearby residents” into local water systems, according to the Environmental Health Journal.
The health of garment workers is always in jeopardy through exposure to these chemicals. And that doesn’t even take into account the long hours, unfair wages, lack of resources, and even physical abuse.
Flow Fashion
Although the fashion industry as a whole is guilty of committing many crimes against people and the environment, it is most evident when it comes to fast fashion.Society’s obsession with consumerism may make it hard to quit, but better options are out there.
Flow fashion offers an alternative, with mindful manufacturing, fair labor rights, natural materials, and lasting garments. It’s encouraging to know that there are brands, communities, and individuals out there fighting for the planet and the safety of garment workers. And by buying garments fromresponsible brands as well as secondhand shops, we can ensure agency, and that we’re advocating for the environment and others. We as a company taking an initiative in this fact to make consumer understand buy quality product ,you love to have your wardrobe replaces after every month,
We are still promoting it as we are using 100% Natural fibres in our products that can be recycled anytime .You purchase you are bored of it you want to buy new the old one we will take it and recycled the cloth and make a new pair out of it . We pledge in Vagmire to reduce the waste to 0% in our company this is our aim for the Mother Earth.
We at Vagmire in the concept of Flow fashion where we make the products in a way it docent harm the natural environment.
JOIN THE FASHION REVOLUTION:
Be the change you want to see in your wardrobe (to paraphrase Gandhi). Fashion Revolution (fashionrevolution.org) represents millions of consumers who want change and also commemorates Rana Plaza by putting pressure on the brands to increase transparency and empowers consumers to be inquisitive about #whomadetheirclothes.
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